October 10th & 11th - Long Beach Convention Center

Thursday, October 11th: 1:00 - 2:30 PM

Why Good Design Matters (UX in Landscape Design)
by Michael Bernier
CEUs applied for: APLD, NALP, PGMS, QWEL

Why GOOD Design Matters! We all know about the important major elements of landscape design: Hardscape, Plant Materials, Structures, Lighting, proper irrigation, etc. But are you exploring every aspect of the end users full experience of the landscape beyond basic functions and aesthetics? Are you examining how they intend to use their new outdoor living space? Do they entertain frequently? Do they intend to cook? Do they have children? Is low maintenance a priority? How will the space feel? Are you taking into account how people will move through the space? What does the environment FEEL like? How are you heightening the overall experience of the garden? Emphasizing the relaxation factor? Is it cozy? Warm? Inviting? We will look at all aspects of how an outdoor living space can be utilized for maximum optimization, and ultimately up-selling the scope of each project, and increase your bottom line.

TLE seminars are "more advanced than typical conference seminars."
- Adolfo Villanueva, CAM Services

PROFILE:
Michael Bernier
Bernier Design Group

Michael Bernier, founder and lead designer of Bernier Design Group, a full-service landscape and outdoor living design & build firm, is a champion for sustainable design and installation practices. Michael's 25-year career as an award-winning designer has had stints in fashion and sportswear design, branding, advertising and product design, working with global brands such as Coca-Cola, MTV, Nike, and Paramount Pictures.
After studying Landscape Architecture at UCLA, Michael realized his life's purpose by utilizing his design skills combined with his passion for working with Nature and preserving the environment for generations to come.
On his way to certification in Sustainable Development and Permaculture Design, Michael's mission is to connect people back to Nature. "I want to show people how we are intimately connected to our environment, and the simplest way to do that is through the garden. People relax and breathe deeper when sitting peacefully in their tranquil gardens, they can feel their innate connection to Nature. Calm, content people make better choices, and better choices make for a better planet. I really just want to make the world a more beautiful place."

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