October 10th & 11th  |  9:00 AM — 3:00 PM  |  Long Beach Convention Center

Thursday, October 11th: 10:00 - 11:30 AM

Telling Your Brand's Story with Social Media
by Robin Plaskoff Horton
CEUs applied for: APLD, PGMS, NALP

We used to tell stories around the campfire, we now tell them around the virtual campfire. We tell stories for fun, for profit, for other reasons. And like all stories, the good ones get retold.
So how do we choose among the many virtual campfires, or social media channels and audiences with which to engage? Whether it is a blog, a Facebook post, a Tweet, a Pinterest image, or an Instagram post, in order to tell a good story, we first need to ask these questions:
1) what do I want to achieve?
2) what is the story?
3) who will care and why?
In this workshop we will explore how to use social media and its influencers as marketing communication tools aligned with your brand's objectives. We will look at techniques for creating compelling social media content designed to develop meaningful engagement with your target audience: storytelling that will build community and ignite conversation around your brand to help you achieve your goals.

TLE seminars are "more advanced than typical conference seminars."
- Adolfo Villanueva, CAM Services

PROFILE:
Robin Plaskoff Horton
Urban Gardens

Robin Plaskoff Horton is a successful creative catalyst: an experienced creative director, content developer and writer, speaker, and influencer in the home and garden sector. She is Editor-in-Chief of Urban Gardens, the Webby-nominated and award-winning webzine about urban style, design, sustainable living and travel.
Urban Gardens was one of five websites in 2010 nominated in the Lifestyle category for a Webby Award–hailed by The New York Times as the “Internet’s highest honor.” Mashable named Urban Gardens “One of Ten Must-Follow Home and Garden Twitter Accounts,” and Better Homes and Gardens Magazine named the blog one of the top ten garden blogs for 2015. Urban Gardens has received both gold and silver awards from The Garden Writers Association and a Creativity International Design Award for design.
Since she launched Urban Gardens in 2009, Robin has organically built a combined and engaged following of over 245,000, making her an influencer in the home and garden sector and putting her on the radar of many brands seeking to reach her audience of home and garden, and sustainable design enthusiasts.
Robin believes good design and writing is about good thinking. It’s also about good business. She has applied these principles throughout her career and as a communications design consultant working with Fortune 500 and small businesses alike.

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