Motivation - Bring out the Best in People

By Peter Furst, UC Berkley

Wednesday, September 28th ~ 1:00 PM- 2:30 PM

Peter Furst, UC Berkley

Course Description:

One of the most difficult tasks managers face is motivating employees to be enthusiastically involved in their work, and passionate about their organization’s success. This takes a deep understanding of the subtle effects that organizational systems, business procedures, & operational practices have on human behavior, as well as fundamentals of both extrinsic and intrinsic motivation. Intrinsic motivation occurs when the worker’s interests are linked to the mutually desired outcome, promoted by feedback and consequence management. Extrinsic motivation is associated with job design, recognition, and rewards, which have to be designed and implemented to drive the desired behavior. In this session attendees will learn powerful psychology, leadership, and integrating concepts as well as practical tools for successful implementation so as to garner stellar results.


Mr. Furst has almost 20 years of experience consulting with a variety of firms, including architects, engineers, construction, service, retail, and manufacturing organizations. He has provided guidance in the design & implementation of innovative integrated organizational strategic and tactical solutions resulting in efficiencies along the value stream. He has guided organizational systems integration, aligning business and operational goals, enhanced management’s leadership and operational execution, utilizing Six Sigma, lean and balanced scorecard metrics optimizing human and business performance. He has also been instrumental in identifying project delivery performance issues offering comprehensive solutions along the value chain. He has provided motivational presentations at various organizations to all levels of management and employees.

Mr. Furst teaches courses in architecture, engineering, management and construction at the University of California Berkeley (part time since 1998). He was elected “Honored Instructor” 2005. He also lectures at California State University East Bay in construction management. He has also lectured a number of times at Harvard University.

Mr. Furst is a recognized motivational speaker, having spoken at conferences in both North and South America, including the American Society of Safety Engineers (ASSE), National Safety Council (NSC) in both USA & Canada, Institute of Industrial Engineers (IIE), Instituto de Seguridad Minera (ISEM) Peru, Harvard Safety in Design Symposium and many more.

He is a Registered Architect, Certified Safety Professional, Registered Environmental Assessor, an Associate in Risk Management and a Certified Risk and Insurance Specialist. He has published numerous articles in professional magazines & various websites covering such subjects as organizational culture, climate, leadership, management, strategic & tactical planning, process & systems improvement, Lean thinking, Six Sigma, organizational scorecard metrics, to drive organizational behavior, sustainability, performance management, human reliability, enterprise risk management, human error interventions, enterprise risk management, and safety process management.

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