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NAPWL Business Tool Box Part 1 - 2CEU's: PLANET Landscape Industry Certified

Presented by Judith Guido - Guido & Associates
Wednesday October 12 - 9:00 - 11:00 AM

Course Description:

Topics covered in Business Tool Box are those that are crucial for the success of the professional woman landscape business owner/executive. Featured subjects covered in Part 1: Marketing, Business Development and Customer Satisfaction - the CRM cycle from cradle to grave. Organized by the NAPWL, National Association of Professional Women in Landscape.


Judith Guido is Chairwoman and founder of Guido & Associates, a Business Management company specializing in the areas of Strategy, Sales/Marketing. Branding, Research, Product development and Social Media, Mergers/Acquisitions, Green and Sustainable Markets, Women and Boomer Markets while focusing on helping organization grow their people and profits. Judy has been recognized as the highest ranking woman in the Green Industry. Guido was the Chief Marketing Officer and Vice President of Valley Crest; the nations largest ($1 billion in revenues with over 10,000 employees) privately held landscape management and Development Company. Guido was chief marketing officer and senior vice president, of business development and strategic alliances for Cirqit, a New Jersey-based e-commerce technology and consulting company. She served as the Senior Marketing, Sales and Strategy executive with ServiceMaster ($6.5 billion in revenues), some of whose brands include TruGreen and Terminix. Judy is an advisor and board of director for the Yellowstone Landscape Group, the 10th largest landscape management company in the nation.

Schedule subject to change

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