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Judith Guido

Sales & Marketing Success: How to succeed and grow in any type of economy


Judith Guido is Chairwoman and founder of Guido & Associates, a Business Management company specializing in the areas of Strategy, Sales/Marketing. Branding, Research, Product development and Social Media, Mergers/Acquisitions, Green and Sustainable Markets, Women and Boomer Markets while focusing on helping organization grow their people and profits. Judy has been recognized as the highest ranking woman in the Green Industry. Guido was the Chief Marketing Officer and Vice President of Valley Crest; the nations largest ($1 billion in revenues with over 10,000 employees) privately held landscape management and Development Company. Guido was chief marketing officer and senior vice president, of business development and strategic alliances for Cirqit, a New Jersey-based e-commerce technology and consulting company. She served as the Senior Marketing, Sales and Strategy executive with ServiceMaster ($6.5 billion in revenues), some of whose brands include TruGreen and Terminix. Judy is an advisor and board of director for the Yellowstone Landscape Group, the 10th largest landscape management company in the nation.

Guido was one of four executives who took LandCare USA public (IPO) on the New York Stock Exchange (NYSE) in June of 1998. Guido has extensive experience in sales training, marketing, mergers and acquisitions, product development, research, franchising. She's a member of PLANET marketing committee and assisted Planet in their national branding initiative. Guido was responsible for the re-branding of Valley Crest and Aquascape. She's a member of several green International and National, Associations. She's a contributing author to the globally successful book Branding Across Borders. She is currently writing a book entitled, Titans of Our Industry-Lessons Learned from the Greatest in the Green Industry. Guido has collected substantial primary and secondary research in the green industry and is a national leader on the Women and Boomer markets, which are the wealthiest economic groups in the world and critical markets to the green industry. She's a nationally recognized public speaker, award-winning copywriter, and a contributing editor and author to business journals (including Planet News, Irrigation and Green, Landscape Management, Snow Business, Lawn and Landscape, and the International Erosion Control Association magazine. She's worked with Contractors, Professional Associations, Manufacturers, General Contractors, Growers, Nurseries, Distributors/Dealers, Professional Landscape, Snow, Golf and Sports Industry, Irrigation and Lighting, Water features, Interior Companies, Design Companies, Lawn Care, Arborcare, Retail, Nurseries, Design, Architects, Golf and Sports Turf Industry, Municipalities, Landscape Architects, Builders-Developers, Engineers, Municipalities, Interior Designers and even one man companies to help them profitably grow their organizations. Guido has a Masters Degree+ in Business, held a Series Six financial securities license, an advanced Business Communications Certification and Television Director & Producer credential. Post advance graduate studies include business management practices and programs including Six Sigma, GE Principles, Drucker, Demming, Porter, Kotler and Covey philosophies and methodologies. She can be reached at 818-800-0135 or

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December 9, 2019, 11:14 am PDT

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