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Building a Profitable Sales Strategy

Thursday, October 11th
9:00 - 11:00 AM

Presented by Judith Guido,
Guido & Associates

CEU Accreditation: PLANET, 2

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Course Description:
Gain knowledge from marketing expert Judith Guido on how to build and manage a best-in-class sales force. This course will teach attendees how to read their markets; develop sales strategies that adapt to their market; develop a competitive analysis; qualify and target customers; build and manage a sales pipeline; build sales metrics that matter; how to manage a sales team and the science of selling.

Judith Guido is Chairwoman and founder of Guido & Associates, a business management company specializing in the areas of Strategy, Branding, Marketing, Sales, Research, Product Development, Mergers & Acquisitions, and Green and Sustainable markets, while focusing on helping organizations grow their people and profits. Judy has been recognized as one of the highest-ranking women in the Green Industry. Prior to founding her own business management practice, Guido was the EVP and Chief Marketing Officer of Valley Crest, the nation's largest [$850 million with 10,000+ employees] privately held integrated landscape firm. Some of Valley Crest's brands include Valley Crest Landscape Architecture, Valley Crest Landscape Development, Valley Crest Golf, Valley Crest Tree and Nursery and the 135+ U.S. Lawn franchises.

Guido was Chief Marketing Officer and Executive Vice President of business development and strategic alliances for Cirqit, a New Jersey based technology and consulting company. She also served as a senior marketing and strategy executive with ServiceMaster, a $3.5+ billion Fortune 500 company, whose brands include TruGreen and is a global service provider.

Judy is an advisor and board of director for the Yellowstone Landscape Group, which was founded in 2008 and is now the tenth largest commercial landscape management firm in the country. Guido also sits on the executive board of a non-profit organization called Generation Water, which is a sustainable organization dedicated to water conservation and management, and training young adults for careers in the Green Industry.

Judith Guido, Owner, Guido & Associates

Schedule subject to change

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