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Annual Bike Campaign Earns $128,000





AASHTO, a nonprofit, nonpartisan association representing highway and transportation departments in all 50 states helped raise more than $128,000 for the USBRS.


The American Association of State Highway and Transportation Officials announces the fourth annual "Build It. Bike It. Be a Part of It." campaign, which raised more than $128,000 for the U.S. Bicycle Route System.

The event produced by the Adventure Cycling Association coordinates the U.S. Bicycle Route System under the sponsorship of AASHTO. Amanda Lipsey, Development Director said, "We greatly appreciate the support of our members, donors, and other cyclists. These funds will help us work side by side with more volunteers in more states to expand the U.S. Bicycle Route System in 2014."

This year, major donors provided a $35,000 matching challenge at the outset of the campaign that was met in less than two weeks by contributions from individual donors. Business sponsors gave $7,500, as well as providing $4,000 in in-kind donations, used as giveaways to inspire individuals to contribute.

Business sponsors included the following companies: Bikeflights.com, BOB Gear by Britax Child Safety, Inc., Ortlieb, Planet Bike, Primal Wear, and TeamEstrogen.com. In-kind sponsors included Bikeflights.com, Cygolite, Hans Bagworks, J&B Importers, Nutcase, Ortlieb, Osprey Packs, Planet Bike, and Primal Wear. Two bike clubs, Almaden Cycle Touring Club and Cascade Bicycle Club, contributed $2,000 total to fuel a special "club week" matching challenge.

"Adventure Cycling members and other cycling supporters rally around this campaign each year as we raise funds and promote the vision of an America connected by bicycle routes and trails," said Ginny Sullivan, director of travel initiatives at Adventure Cycling Association. "We are so lucky that each year we have also celebrated the on-the-ground expansion of the USBRS, marked by new route designations at AASHTO's spring meeting."

To learn more about the U.S. Bicycle Route System, please visit adventurecycling.org/usbrs.

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December 6, 2019, 12:39 pm PDT

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