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ASIC Honors Jim Laiche

The ASIC, an organization that provides a forum for irrigation design professionals, has announced Jim Laiche as the winner of their 2014 Roy Williams Memorial Award.
Photo: American Society of Irrigation Consultants

The American Society of Irrigation Consultants has announced Jim Laiche, of Toro Water Conservation, as the winner of the 2014 Roy Williams Memorial Award.

Named after an ASIC founder and one of the original independent irrigation consultants some 27 years ago, the Roy Williams award is given for significant contributions to the irrigation industry by an individual, organization or business.

Jim Laiche, who grew up in south Louisiana, was introduced to irrigation in Dallas, Texas, working for a small landscape and irrigation company where he learned to design and install irrigation systems. Armed with a BS in Horticulture from Louisiana State University and his Texas Irrigator's license, he started a local irrigation contracting company in Texas. He later earned his Masters in Landscape Architecture from LSU.

Laiche joined The Toro Company in 1988 calling on contractors, consultants, distributors and golf courses. As regional sales manager, Laiche organized numerous Toro University training events and has taught hundreds of irrigation workshops at various national universities. He also has served Toro as a central control specialist, working with several large institutions to reduce irrigation water use, including Disney, University of Notre Dame, Baylor University, Central Park, General Mills, Yum Brands and Darden Restaurants.

"I'm honored to be recognized with the Roy Williams Award and be in the company of such great past recipients," says Laiche. "I don't see myself as anyone special. I can truly say that I love my job. When you feel that way, just doing what you do for a living is a privilege not a task."

"Jim has dedicated the last 25 years of his career teaching the importance of - and improving the practice of - professional irrigation," offers ASIC Executive Director Carol Colein. "His guidance in applying irrigation design and central control in effecting critical water conservation principles represents in part the future of irrigation."

The Roy Williams Award is not an annual accolade. It is given to an individual or organization, as the Society deems appropriate.

For more information on the American Society of Irrigation Consultants or this year's award recipients/projects, please visit

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October 13, 2019, 6:39 pm PDT

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