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Brand Your Business for Greater Success


Thursday, March 12th - 11:00 am - 12:30 pm
Presented by: Katie Coates & Julie Smith-Taylor

Course Description:

Do you know what you need to set your business apart from the competition? In this session, you will learn the basics of successful communication programs, including 7 social media tips, building brand awareness and engagement through strategic relationships, and implementing an integrated public relations campaign.

Attendees will learn:

• Create messages that will resonate with your audiences
• Establish an online presence with proven tactics
• Receive a tool kit that will help you garner media attention and greater market share


Katie Coates is the owner of PR Projects, specializes in public relations campaign management, crisis communications and message development. For the past 16 years, she has served clients in the public and private sectors in Orange County, Los Angeles, Northern California and Arizona. She developed a public information campaign that earned the prestigious 2011 Award of Excellence for a Social Media Program at OC/PRSA's PROTOS Awards, the only winner in the Social Media category.

Katie graduated with honors in Political Science from Monterey Institute of International Studies, and earned a Certificate in Public Relations at the University of California at Irvine.

Julie Smith-Taylor, APR, has more than 25 years of experience in public relations, owns Taylor PR Inc., a strategic communications consulting firm specializing in public relations, marketing and advertising. She has worked with architectural products and manufacturing companies for more than a decade, with clients such as Auroralight and Eldorado Stone, LLC, among others.

Previously, Julie worked at Quill Communications, Inc.; Regency Health Services, Inc.; and Sharp Health Care. An active member of the San Diego and Imperial Counties Chapter of Public Relations Society of America, she is the Immediate Past Chair of the Western District and currently serves her chapter as Assembly Delegate.

Julie earned her BA in Mass Communications at University of Wisconsin--La Crosse.

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