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Groundswell Design Group
Philadelphia, Pennsylvania

Founded in 2006 in Philadelphia by David Fierabend, Groundswell Design Group is a multidisciplinary design studio to explore the place-making potentials of hospitality and public space design. Now in its twelfth year, Groundswell employs 20 landscape architects, architects, interior designers and urban designers. Across the country, Groundswell's projects employ adaptive reuse and repurposing practices to seamlessly blend social interiors with their verdant landscapes beyond. Notable projects include: Spruce Street Harbor Park along Philadelphia's Delaware River Waterfront, Aimee Olexy's Talula's Garden in Philadelphia, Peter Woolsey's La Peg brasserie in Philadelphia, Stranahan's Colorado Whiskey Distillery and visitor center in Denver and Hangar One Vodka distillery and visitor center in Alameda, California.



Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Greenhouse Living, New Hope, Pa.

This design embraces both indoor and outdoor living, reflecting the lifestyle of its clients. An intimate outdoor patio constructed from recycled composite railroad ties features a custom-made fire pit. The patio sinks comfortably into the space created by small gabion walls. A terraced succulent garden leads up to the airy and elegant greenhouse, which, thanks to radiant heating in its floor, offers its owners year-round enjoyment.




Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Independence Beer Garden, Philadelphia, Pa.

Groundswell transformed a nondescript garden alongside the Dow Building's 6th Street frontage for Philadelphia restaurateur, Michael Schulson, into a lively gathering place for the city. Heavy steel girders rise amidst shady trees, delicate flowers, and lush shrubbery, setting the atmosphere for this American style beer garden. Visitors don't have to sit at the traditional long table to drink their beers-they can also relax in Adirondack chairs amid fire pits or play table tennis and enjoy the distinct atmosphere of the American summer.




Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Talula's Garden, Philadelphia, Pa.

Groundswell transformed both the interior and exterior space of a former Washington Square restaurant into the lush, magical Talula's Garden. A pergola made from reclaimed structural timbers helps define the formal brick and bluestone courtyard. Custom-designed barn wood window boxes fill the space with flowers and a water feature of vintage faucet heads adds an air of whimsy.




Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Spruce Street Harbor Park, Philadelphia, Pa.

In 2014, the Delaware River Waterfront Corporation commissioned Groundswell to design a temporary summer park on the Delaware River, which received with rave reviews from the local community. The design, now in its fifth year, features floating river barges that extend into the harbor and cantilevered net lounges that suspend visitors over the water. A variety of food and beverage options provide something for everyone. Amid the bustle of the park, an array of LED lights and hammocks hang from the existing trees-an opportunity to stop and take it all in.




Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Groundswell Design Group

Winter In Detroit, Detroit, Mich.

Quicken Loans and Rock Ventures approached Groundswell in 2016 to activate a number of unused public spaces in downtown Detroit for the 2017 winter season. The collection of spaces, including Spirit Plaza, The Esplanade, Campus Martius, Cadillac Square, Woodward Avenue and Capitol Park, offered visitors a number of different ways to celebrate the holidays and winter season. Site activations included warming huts, local vendor pop-up shops in custom glass houses, artistic lighting installations, beer gardens, local restaurant pop-ups and more.




As seen in LASN magazine, October 2018.



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November 19, 2019, 10:54 pm PDT

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