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In the Pink at GIE
Fostering Hope in Fight Against Breast Cancer

Douglas Dynamics Inc., makers of Fisher snowplows and SnowEx spreaders among other products, combined with the Susan G. Komen organization, Troy Clogg Snow Associates, Hot Pink Deicer and others to raise awareness about breast cancer, and raise money in the effort to find a cure.

For the third year, a very special booth attracted much attention at GIE + EXPO in Louisville, Ky. Called the Pink Booth, it was a collaboration of landscape industry companies, show representatives and the local chapter of the Susan G. Komen organization, which is dedicated to breast cancer research, education and patient support.

According to Jeff Kopp, the customer connect administrator for equipment manufacturer Douglas Dynamics Inc., the goal of the collective presence at the show was to attract support to the cause of ending breast cancer, raise awareness of the disease, and raise money for the local organization.

To that end, raffle tickets were sold for the chance to win a pink Fisher snowplow and a pink SnowEx salt and sand spreader, both donated by Douglas Dynamics, their parent company. A total of $10,400 was raised from the raffle. Even show attendees that weren't part of a snow management company were encouraged to participate and if they won, sell their prize to someone who needed it. Kopp promised to ship it to the winner or the buyer. And he offered this success story.

"A past winner, while plowing with the pink plow, was stopped by a hospital administrator who asked about it," Kopp related. "That winner eventually received the snow management contract for the hospital."

Lynda Weeks, the executive director of Susan G. Komen Louisville, was on hand to help with the Pink Booth, as were volunteers from her organization, SnowEx and Fisher. Weeks said that 25 percent of the raffle ticket money would go to breast cancer research and the rest would stay local to help support the group's efforts in the 11 counties in Kentucky and four counties in Indiana that it serves.

Other participants included the snow management company Troy Clogg Snow Associates from Wixom, Mich., who lent one their trucks to help display the snowplow and spreader. Troy, his wife Linda and some of their employees also assisted at the booth. Also with a presence was Hot Pink Deicer, which donates a portion of the proceeds from the sale of their deicing products to help families in southeast Michigan who have been impacted by breast cancer.

GIE + EXPO donated the booth space and the show's decorator, Fern, donated their services. The support and enthusiasm from all involved was very evident. And raising awareness is so critical as the disease doesn't care your age, gender or family history according to Weeks.

"Breast cancer doesn't have any rules," she declared.

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May 26, 2019, 3:14 pm PDT

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