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IPEMA Launches "Voice of Play"

The "Voice of Play" campaign will expand IPEMA's advocacy in children's play to include a focus on the broad benefits of play.

The Greek philosopher Plato once said, "Life must be lived as play," and International Play Equipment Manufacturers Association (IPEMA) is taking that idea to heart with this fall's launch of the "Voice of Play" educational outreach campaign. The campaign's goal is to increase awareness and education about the benefits of children's play, and ultimately, improve the quality and quantity of children's play time. The "Voice of Play" initiative will include a new, informational Web site and an increased outreach effort to raise the level of understanding about and commitment to children's play among parks and recreation officials, landscape architects and designers, school administrators, community and parent groups, and individuals.

"Safety is an essential first step to building a great playground," said Tom Norquist, IPEMA president. "As the ???Voice of Play,' we want to go beyond safety and raise the level of involvement from all our industry partners and work together to also protect time and space for children's play."

IPEMA, whose members include playground equipment and surfacing manufacturers, has been known primarily for ensuring safe children's play through a third-party product certification program for U.S. and Canadian playground equipment and surfacing.

"Our members are fully supportive of the extensive research that shows how children's play is essential to their mental and physical developmental growth," said Norquist. "They are concerned about the decrease in children's play time and recess and the increase in children's sedentary activities such as television and video games ??" and the corresponding rise in childhood obesity rates. IPEMA believes that one solution to address this host of issues is to increase education about the importance and value in safe, healthy children's play."

IPEMA's campaign activities will start in the fall of 2006.

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December 14, 2019, 7:52 am PDT

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