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Lawns by Yorkshire into the NETS family of corporate partners




Westwood, N.J., based award-winning Lawns by Yorkshire Chief Executive Officer Steven Jomides, has signed a multi-tiered co-branding business development deal with the NBA's NETS (njnets.com) that will create value for all stakeholders in addition to helping the environment. We are happy to welcome Lawns by Yorkshire into the NETS family of corporate partners, says NETS CEO Brett Yormark. This sponsorship will enable Lawns by Yorkshire to reach our extensive group of partners and season ticket holders as potential clients.

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Since 1988 Lawns by Yorkshire has provided Green and sustainable landscape and snow services throughout New Jersey and New York. Lawns By Yorkshire serves multiple markets including multi-family, HOA's, office parks, retail and shopping centers, school and corporate campuses, municipalities, industrial and sporting complexes. The company has been recognized as one of the nation's leaders in snow removal services serving some of the most complex facilities in the Northeast.

The NETS are a preeminent NBA sports brand, which has focused on creating stakeholder value through innovative high-impact marketing programs, community philanthropy and a superior sports entertainment experience. "We are happy to welcome Lawns by Yorkshire into the NETS family of corporate partners," said NETS CEO Brett Yormark. "This sponsorship will enable Lawns by Yorkshire to reach our extensive group of partners and season ticket holders as potential clients."

Jomides and Judith Guido, of Guido and Associates, worked with the NETS organization to create a new partnership combining cutting-edge business development marketing tools with environmental practices. The integrated marketing program includes a "Greenest Fan" contest that will involve fans providing environmentally sound solutions to common problems, with winners being awarded environmental prizes on NETS "Green Nights". The marketing program also includes the installation of the Lawns by Yorkshire Putting Green on the event level during NETS games at the IZOD CENTER, which will offer fans the opportunity to showcase their putting skills in order to win prizes provided by Lawns by Yorkshire. It will also be the presenting sponsor of the NETS' Metropolitan Madness Basketball Challenge, which will offer the company brand building opportunities during the annual 5-on-5-basketball tournament for 64 major companies at the PNY Center in March 2010.

In addition, Lawns by Yorkshire will be the presenting sponsor of "Football Night," which will be held when the NETS host the Philadelphia 76ers on January 31. The football-themed evening will include a chance for fans to take their photo with NETS Dancers who will be dressed in football uniforms, as well to participate in a halftime on-court football skills competition in which the winner will win a special prize pack, including a sustainable landscape consultation and maintenance face-lift by Lawns by Yorkshire. Lawns by Yorkshire is the new title sponsor of The Lawns by Yorkshire Lounge, a private suite adjacent to the NETS locker room at the IZOD CENTER, which serves as a pre-game, in-game, and halftime networking opportunity for season ticket holders and NETS sponsors.

As part of the agreement, Lawns by Yorkshire will receive in-arena signage, advertisement space on njnets.com, a radio commercial and feature during each radio broadcast, as well as the opportunity to provide giveaways on NETS "Green Nights". They will also become part of the NETS exclusive networking Chamber of Commerce. "Co-branding with a major sports brand like the NETS is the opportunity of a lifetime for us," said Steve Jomides. "In addition to creating enhanced value for our stakeholders, we have successfully blended the best of sports marketing with environmental initiatives to create a truly unique and ecological experience for our stakeholders."


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June 17, 2019, 8:41 am PDT

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