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The Mayans Were Messed Up . . .

By George Schmok

Welcome to 2012! I hope your Christmas and Holiday Season was awesome!

I sure hope the Mayans were all messed up with their calendar thing or the asteroid misses us, because I have a feeling 2012 is going to be a good year.

Take, for instance, the All New! If you haven't been to this year, check it out . . . And be sure to hit the refresh button.

Did you know that has about 15,000 landscape articles and news items dating back to 1985? There are also more than 7,500 vendors in the product searches with tens of thousands of product profiles. While you're there you can find more than 500 industry associations and hundreds of events across the country.

The 2012 is much cleaner and easier to navigate than the 2011 model and has new features, like EXPRESS Renew, Individual Profile Management, Enhanced Product Searches, Enhanced Article searches with posted comments, and much, much more.

The banners are also much bigger, with less animation to distract the eye, while allowing more space to present a branding or product-specific message. Also, for the supply side, there is enhanced vendor profile management, onsite lead retrieval, enhanced search engine options . . .

OK . . . So forgive me if I sound like a proud father, but we're pretty excited about the site, just like we're excited about the year ahead. I mean our 2012 advertising is up double digits over 2011 and circulation is growing, as more landscape contractors are requesting the publication and sometimes thousands a month are reading the digital version of the magazine as well. So yeah . . . We're pretty excited about the new year.

And from what the survey says, so are you. In fact, in the recent LC/DBM survey of hundreds of Landscape Contractors across the nation, right about 60% of you predicted a better year ahead, 32% thought it would stay about the same, and only 7% said they thought 2012 would be worse than 2011. (Maybe those guys were the Mayans . . .)

Did I mention that we are also launching a new trade show for Landscape Design professionals this March 30th in Long Beach, California. We're calling it the LA Expo for Landscape Architects, Specifiers and Design Professionals. You should check out the seminar line up and list of exhibitors at It's already looking like the show of the season in the west!

The election's coming up, the Buyer's Guides are coming up, the trade shows are coming up, building permits are up, spring is on its way, summer is going to perfect . . .

Yep. 2012 is going to be better than 2011. So enjoy the winter and gear up for a good year ahead . . . We'll see you there . . . And remember, even if the Mayan were right, we have at least until next December . . .

God Bless.

George Schmok, Publisher

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December 8, 2019, 7:55 am PDT

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