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Sunset Strip Streetscape Getting $5.4 Million Upgrade

The Strip's concrete roadway will get a rubberized asphalt coating, the first repaving in 75 years. Refurbished sidewalks, new trees and upgraded pedestrian crossing are among the improvements.

On Jan. 4, 2010, the city of West Hollywood began repaving the Sunset Strip roadway, which hasn’t been done since it was converted from a dirt road in
the 1930s.

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The Strip is a 1.6-mile stretch of Sunset Boulevard that passes through West Hollywood from Sierra Drive to Harper Avenue. In the '30s and the '40s it was a hang out for the well healed at such nightspots as Ciro’s, the Mocambo and the Trocadero.

Schwab’s Pharmacy was also part of the scene for many years.

In the '60s, of course, the Strip was the hot hang out for teens, particularly the music scene with the Doors and the Byrds playing at the Whisky a Go Go, followed down the years by many name performers and bands.

If you were a television watcher in the late '50s, early '60s, you'll remember the detective show "77 Sunset Strip."

Of course there's enough history about the Strip to fill several books, but most people would be surprised to know the roadway hasn't been redone since Ciro's was the place to be. Its longevity bespeaks a solid concrete construction. The road also doesn't pool water, as it runs down hill.

The city's project manager, Donn Uyeno, said the plan is to strip the Strip of several layers of roadway and replace it with rubberized asphalt. The city will replace about one-third of the sidewalks and plant palms, magnolias and other shade trees. Some of the elder ficus trees have torn up the sidewalk.

Pedestrian/traffic improvements will include roadway and crosswalk markings and upgraded traffic signal equipment.

The six-month project is estimated to cost $5.4 million, which includes a little more than $1 million in federal stimulus money.

The city of West Hollywood, Sunset Strip Business Association and the Gibson Guitar Co. (with musicians and friends) held a groundbreaking ceremony for the Sunset Strip Beautification Project on January 20, 2010 at, where else, the Whisky A Go-Go on Sunset Boulevard in West Hollywood.

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November 13, 2019, 7:19 pm PDT

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