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The ALCA's Sales and Marketing Symposium:

Strategic Selling, Improving Your Sales and Marketing Productivity

July 30 - August 1, 2004

Hyatt Regency

Jersey City, New Jersey

Want to improve your company's sales productivity. Check out the ALCA's sales and marketing symposium in Jersey City, New Jersey. Targeted to the design/build/installation and maintenance landscape contractor, the one-and-a-half day symposium is divided into several educational tracks including: o How to find and recruit "sales superstars" o How to develop the "rainmaker" in you o Proven sales incentives and compensation o How to develop and implement a successful marketing plan o Winning sales strategies Pick and choose the sessions most needed by your company Attendance at the symposium earns contractors two education points toward their ALCA certification renewal. Register to take the Certified Landscape Technician-Interior (CLT) or Certified Landscape Professional (CLP -- interior or exterior) exams at the symposium. Early bird registration offers a $50 savings off the regular registration fee of $249 for members and $349 for non-members. Workshops and tours are available for an additional fee. For registration log on to the ALCA Web site at or call 800-395-2522.

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