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Toro Becomes IA Platinum Member

The IA, an organization for irrigation companies and professionals, has announced that The Toro Company has upgraded to the highest level of
IA membership, platinum.

The Irrigation Association has announced that The Toro Company has upgraded to the highest level of IA membership, platinum.

"Under the leadership of Phil Burkart [IA past president and Toro vice president/general manager], the entire
Toro irrigation team has continued to make outstanding contributions to our organization," said IA CEO
Deborah Hamlin, CAE, FASAE. "We are extremely pleased to welcome them to IA's most elite group of
member sponsors."

"Toro has supported the association in various ways throughout the years -- with monetary donations from our Toro Foundation, volunteer service on IA boards and committees, event sponsorship and more," said Peter Moeller, director of marketing for Toro. "In this, Toro's 100th anniversary year, we felt that upgrading our membership to platinum will ensure customers recognize our steadfast commitment to the industry and to the major irrigation authority."

Toro's investment will help the association implement its revised strategic plan, adopted by the IA Board of Directors in September 2013. The new plan focuses on changing the public perception of irrigation by developing standards and regulations and educating frontline irrigation professionals.

Toro joins Ewing Irrigation Products and Hunter Industries as an IA platinum member and becomes the second irrigation manufacturer to join this exclusive membership tier.

Platinum membership also provides expanded benefits, including increased industry exposure through IA's media channels and exclusive marketing and advertising discounts. In addition to regular membership, IA offers four premium categories for companies: bronze, silver, gold and platinum. All member dues help fund the association's core strategic initiatives.

For more information about the IA, please visit

Association news and events are listed at To view the calendar of upcoming events, visit, go to the Associations/Events" tab and click on "Search for Events."

If your association has news and/or events that you would like featured on, please send your information via email to

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October 17, 2019, 9:26 pm PDT

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