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Water Alliance Seeks to Give Turf & Ornamental Pros a Voice in Water Regulatory Issues

"The group (WIA) gives our industry an excellent platform for making our voices heard in the regulatory debate. --Mark Esoda, a certified golf course superintendent at the Atlanta Country Club in Atlanta.

Aquatrols, a surfactant technology company, has formed the Water Impact Alliance (WIA) to partner with green industry groups and serve as an information and communications planning source on issues affecting water resource regulation.

WIA asserts this alliance is a much-needed outreach to ensure green industry professionals are heard on water regulatory issues.

"The launch of the Water Impact Alliance comes at a crucial time for our industry," explains Mark Esoda, a certified golf course superintendent at the Atlanta Country Club in Atlanta. "We can continue to generate positive awareness and visibly demonstrate how Georgia golf and other industry partners are committed to sound environmental and water stewardship."

Mr. Esoda is a 22-year member of the Golf Course Superintendents Association of America and a 26-year member of the Georgia Golf Course Superintendents Association (GGCSA). Along with the Georgia Allied Golf Council Water Task Force, he has been a long-time advocate of wise water management and public outreach in the green industries.

The WIA was formed in part as an industry response to increasing water regulation by government bodies.

"We realized that the turf and ornamental industry has a tremendous amount of knowledge about water management," commented Kathy Conard, a marketing manager at Aquatrols. "It's not enough to craft and adopt Best Management Practices. We need to communicate to key stakeholders so they get the true picture of our industry's hard work in this area." She noted the GGCSA is an important member of the Water Task Force in Georgia.

The WIA will work with turf and ornamental professionals on the local level, identifying and analyzing water regulatory issues and providing counsel and planning tools.

For more information on the WIA, contact Kathy Conard at 800/257-7797 or

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October 15, 2019, 4:51 am PDT

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